The Knightsbridge Collection is a range of furniture that was to be marketed exclusively by the London based retailer Harrods.

Designcrew were briefed by the manufacturer that the brochure, labelling and point of Sale merchandise had to portray an “aspirational and exclusive” image.

In response Designcrew designed a very special non-standard size brochure and specified the very best Italian cover material to give a sophisticated background to the exclusive logo that “echoed the high qualities associated with this prestigious retailer.”

As a point of interest the photography was located in a distressed industrial setting in order to focus attention on the rich, luxurious and sumptuous forms and textiles of the furniture. With Knightsbridge you knew that you were in a world of exclusivity.