For this project the client required a sub section of its production to be given a new image and identity for Point of Sale support.

Designcrew designed a logo and corporate image that distinctly separated “ARTISAN” from its “mother company”.

The aim was that the graphics should visually maintain the essence of quality and craftsmanship of the product and the brochure specification – colours and photography would create a totally individual collection that would allow the client to go to market on two different levels of exclusivity.